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Course Outline
Introduction to CapCut for Business
- Overview of CapCut’s capabilities for branding
- Understanding the user interface and workspace
- Setting up projects for different marketing goals
Advanced Video Editing Techniques
- Trimming, cutting, and arranging clips for storytelling
- Using keyframes for smooth animations
- Implementing speed control for dynamic video effects
Motion Graphics and Animated Text
- Adding and customizing motion graphics templates
- Creating animated text overlays for branding
- Using transitions effectively to enhance engagement
Applying Visual Effects and Filters
- Color grading and enhancement techniques
- Using special effects for professional-quality videos
- Applying LUTs and presets for consistent branding
Audio and Sound Design
- Adding voiceovers and background music
- Enhancing audio quality for clear messaging
- Syncing sound effects with visuals for impact
Optimizing Videos for Social Media
- Understanding aspect ratios and resolutions
- Creating engaging video ads and reels
- Exporting and publishing videos efficiently
Branding and Storytelling with Video
- Using video content to strengthen brand identity
- Storyboarding and scripting for effective storytelling
- Best practices for brand engagement through video
Hands-on Capstone Project
- Planning and executing a complete brand video
- Applying all learned techniques in a final project
- Peer review and expert feedback
Summary and Next Steps
Requirements
- Basic experience in video editing
- Familiarity with content creation and brand storytelling
- Understanding of marketing and social media strategies
Audience
- Marketing professionals looking to enhance video content for brand storytelling
- Managers who want to create engaging promotional videos
- Video production teams seeking to streamline professional editing workflows
21 Hours
